Minimization of communication expenditure for seasonal products
نویسندگان
چکیده
منابع مشابه
Minimization of communication expenditure for seasonal products
We consider a firm that sells seasonal goods. The firm seeks to reach a fixed level of goodwill at the end of the selling period, with the minimum total expenditure in promotional activities. We consider the linear optimal control problem faced by the firm which can only control the communication expenditure rate; communication is performed by means of advertising and sales promotion. Goodwill ...
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ژورنال
عنوان ژورنال: RAIRO - Operations Research
سال: 2002
ISSN: 0399-0559,1290-3868
DOI: 10.1051/ro:2002012